Who can tell the fate of Kodak?
The reality is that it has just filed for bankruptcy protection.  Not the end of the world but it is pathetic to see a brand name of 130 years losing its market share.  In 2009 General Motors filing for bankruptcy protection needing a US government bailout to survive was an example of how the corporate managed to get a new life.  But the downfall of Kodak has been headline for some time.  Now it is hoped that with the loan from the government the company is able to sell its 1100 patents which they believe worth 1 billion.
Kodak has once led the market by its superior films and also CCD sensor in the early development of digital cameras. But its reputation no longer saves them from getting into trouble.  In the past, we used to say when we had a nice camera, we need nice films. No one has thought of one day the digital world combines two into one:  a camera with a sensor capable of capturing images.
In Kodak’s heydays, we only took Kodak films, no Fuji, Afga or Ilford because Kodak provided us with good reliable reference of developing and printing.  Kodak was the standard and it set the standard.
Like some companies, Kodak could not adjust itself to the digital age.  You may blame those photographers who have abandoned too early the sinking ship to embrace digital. In 2007 while travelling in Japan, I could still see photo stores selling rolls of film in bulks.  Although I was using a DSLR, it was obvious that many Japanese were still taking films.  Not sure the changes occurred in this country which was seriously hit by tsunami and earthquake on 11 March 2011.
Kodak may need to innovate if it could survive from this crisis.  This is a name many photographers wouldn’t want to see its oblivion.

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